A couple of things brought to mind the topic for this blog entry.
1. A comment by someone in another line of the wedding business references a photographer who basically lays down the law to couples and tells them what kind of pictures he will take. i.e. couples must conform to his style of work and do what they're told.
2. I attended a workshop with Damien Lovegrove, a leading light in the Guild of Photographers, of which I am a member. While a lot of the things discussed were concepts that I knew at the back of my mind, I'd never applied these creative touches in my own studio work. i.e. seeking new sources of inspiration is good
3. I did a shoot of my own where it took most of the day to break out and actually do some interesting and creative shots. i.e. ruts can be very deep and hard to break out of.
Weddings have an element of the formulaic, bride shots, groom and best man shots, family groups. You can swap around poses, find a funky location or use some lighting geewhizzery, but these shots do fall into a certain pattern, subject to the photographer's style.
You then have the candid shots which are more reportage and capture moments throughout the day. These too can be function of the photographer's individual style, but if you look through enough different weddings, you will see the patterns that we photographers fall into. Different genres and styles of weddings have their rules too, just check out the weddings at Rock n Roll Bride. They're all individual and personal, but with a few exceptions they are variations on the same flavour of ice cream.
So what is creativity in this crowded and image rich market? I don't think it's my creativity so much as yours that is important. So what is my job?
Finding a rapport that means each wedding photo is a fun experience for all the people taking part.
Finding a chance moment of beauty, of a feeling and all those instants that mean the most to you, the couple.
Finding the moments of joy, humour and a little bit of the chaos that all weddings involve.
Love is all and everything, each wedding is a new creation by two people in love and that's what I'm along to capture in photographs.